Customer Engagement Solutions: All Businesses

Performance Connections’ customer engagement solutions enable your sales, service and other professionals to build relationships that generate maximum customer engagement, trust and repeat business. Our proven approach is based on the results of extensive research that explores the behavioral differences between professionals who develop customer engagement and those who don’t. In short, we know that successful customer engagement-builders:

• develop a deeper understanding of customer needs
• build long-term multi-product sales relationships as proactive, trusted advisors
• differentiate themselves from look-alike service providers
• build customer enthusiasm about your services and link those services to your customers’ vision of success
  
• harness, coordinate, influence and negotiate the internal resources of your business for maximum customer support.
  
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LEADING for Customer Engagement™ is a strategy forum for upper-level managers where sales, service, marketing and product teams come together to develop customer engagement strategies for specific customer market segments. The teams create specific, measurable, practical action plans for accelerating customer engagement.

This supercharged forum introduces high-impact tools that are sure to give your business a competitive edge.

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MANAGING for Customer Engagement™ is a customized program that gives your managers and supervisors the tools to manage employees in a way that inspires customer engagement. Unlike traditional training programs, Managing for Customer Engagement™ focuses on the core strategies and tactics that define the degree to which employees create engagement in their customer interactions: 

Strategies include: 

Accountability – Employees who learn to be accountable for customer engagement take ownership and build stronger connections with customers.

Change Readiness – Employees may have to change their own behaviors to create customer engagement. This process reveals the five hidden levels of readiness to change employee behavior and offers strategies to accelerate that readiness in support of customer engagement. 

Engaging Purpose – Employees need tools to link their roles and sense of purpose to customer engagement. 

Tactics include: developing a department engagement strategy

• coaching for improved engagement performance
• conducting customer engagement team meetings
• negotiating for internal resources
  
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CREATING Customer Engagement™ is a professional-development experience for sales, service and call center representatives. Participants acquire customer engagement strategies that lead customers to develop an emotional connection to your business. The workshop is fully customized to your products, your markets and your actual customers.

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Maximizing Revenue - The Sales Accelerator™ is an activity-management system that brings discipline to your sales organization and helps your salespeople take the right actions to build your business. The system steers employees away from the tendency to sell only the products and services they’re most comfortable with to only the customers they’re most comfortable with. 

The Sales Accelerator™ can increase sales 20% or more by giving your sales organization the tools to: 

• become comfortable with “avoidance products” that might be more strategic and profitable to sell
• focus more attention on prospecting activities to acquire new account relationships
• call on targeted customers who are sometimes neglected but that represent greater growth potential for your business
• sell a broader range of more diverse products to current customers 

Performance Connections’ broad array of customer engagement solutions shows employees how to engage customers so that they are proud of their affiliation with your brand and are passionate about what your products and services are doing for them. 

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